Through a narrative synthesis, built on intersecting stories of People, Products and Processes, the installation, set up in the Impluvium of La Triennial di Milano, presents a symbolic representation of pulsating brain of a company that, over the years, has been capable of producing unique pieces, veritable icons of Italian design.
At the centre of space 8 high vertical cages, pulsating and in movement, creat a weave of bright beams that project into the room images and texts, tracing out a system of allusions and suggestions among the various elements. A big brain, whose synapses, shaken by light pulses, surround the visitor in an ongoing and layered tale. Further insight is then provided by the 8 themed towers, which offer 8 different narrative videos.
Two continuous bands scroll across the impluvim’s side walls, revealing an environmental video consisting of a sum of micro-stories: images of graphics products, people and whose faces and gestures are reproduced to infinity by a system of mirrors.